Google Ads Process
The Process – Constructing Your Campaigns
Multiple Phases
There are multiple phases involved in setting up a successful Google Ads account. The goal in the first phase is to get you some leads or sales to work with.
We’ll be going for the low-hanging fruit, where possible, just to get things going in the right direction.
Once we start generating revenue, we’ll start looking at funding the more experimental, but higher-reward strategies.
Our PPC Cycle
Step 1
Google Ads Account Audit
Google Ads is a powerful tool for businesses of all sizes. However, if you’re not careful, you can quickly burn through your budget with little to show for it.
We review how your account is structured, how your ads are performing, and identify ways to improve results. Some of the benefits of conducting a Google Ads account audit include:
- improved performance: by reviewing your account structure and ad performance, we can identify ways to improve your results. This may include refining your targeting, improving your ad copy or restructuring your account
- increased transparency: audits provide a clear view of how your account is performing and what changes could be made for improvement. This transparency can help you feel more confident in your advertising spend
- better organization: an audit can help us organize your account in a way that makes the most sense for your business.
Step 2
Keyword Search and Analysis
It’s no secret that effective keyword research is critical to a successful Google Ads campaign. By targeting the right keywords, we can ensure that your ads are seen by the right people and that you’re not wasting time and money on clicks from people who aren’t interested in what you have to offer.
We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, ClikDigital will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.
Step 3
Campaign Ads
Quickly Build a Successful Google Ads Campaign
We’ll set up your ads using an optimal mix of different types of ad formats, plus enhancements including visual enhancements, call extensions, and site links which include additional links to other pieces of relevant content on your site.
AdGroups
Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different demographics, product categories, or geographies targeted by the campaign.
Ad Development
Next, we take those keywords and build you the best ads possible. We write the best copy to catch your customer’s eye, and use industry best practices and features including site links, call extensions, callouts, and more.
Keywords
We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, ClikDigital will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.
Landing Pages
Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked.
We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them.
Bid Optimization
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Acquisition (CPA), Viewable Cost per Impression (vCPM), or other flexible bidding strategies.
What About Display, Video, & Shopping Ads?
Display Ads
Video Ads
Shopping Ads
Step 4
Optimization & Testing
We love split testing!
There’s a ton of untapped value in split-testing. Figuring out what ad versions incite more clicks (improves CTR) will improve your Quality Scores, which lowers CPCs, which means you can run EVEN MORE ADS.
We do all this, plus make ongoing revisions to keywords, bids, budgets, and much more. On weekly basis, we will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization to improve quality scores.
In short, testing your Google Ads pays dividends!
Step 5
Unbiased Reporting
Always know what we’re doing and why we’re doing it. You have full access to all Google Ads & Google Analytics reporting. You see what we see.
Get your FREE Google Ads Audit & Strategy Call!
Google Ads is a powerfule advertising platform, but it’s also very complicated.
Get your free Google Ads audit & strategy call with a Google Ads specialist who will explain how to get more clicks, conversions, and sales from your Google Ads campaigns.
Frequently Asked Questions
Can I start Google Ads with a small budget?
If you have a small Google Ads budget of $500 monthly, don’t worry – we will help you make the most of your advertising dollars. Here are a few ways we optimize your campaigns on a low budget:
- Target your ads to the right audience. When creating your ad campaigns, we make sure to target keywords and demographics that are relevant to your business. This will help ensure that your ads reach the right people, and that you’re not wasting money on clicks from people who aren’t interested in what you’re selling.
- Use negative keywords. Negative keywords are words or phrases that you add to your campaign settings to prevent your ads from showing up when someone searches for those terms. These are great for getting rid of people who are not interested in your product or service.
- Use ad extensions. In addition, we make use of different ad formats to support your campaign. These include image ads, video ads, and text ads to support your campaign. All are a great way to increase the number of people who will see your ads.
- Use audience targeting where applicable. Google Ads audience targeting also allows you to target people based on their location. You can choose to show your ad to people in a certain city, state, or country. You can also target people based on their age and gender.
- Use advanced bidding strategies that align with your business goals.
What is ClikDigital’s fee?
We will quote a fixed monthly fee to manage your whole account.
You’ll find our rates to be very affordable. Google Ads is all we do – we’ve streamlined our process and pricing so your business can get great service at a fair price.
How long will it take to start seeing results?
‘The 90-Day Learning Phase’
During the initial phases of a campaign, we cast a wide’ish’ net (with a lot of strategy behind it) to collect and process enough data to be able to effectively serve your ads to the right audiences.
Throughout this period (and beyond), we test different bid strategies, peel off keywords that don’t generate results, add new keywords, split test ad variants, & much more.
We’ll be checking in with you frequently during the ‘learning phase’ to make sure that the optimizations we’re making remain aligned with your business goals.
Our goal is to deliver a high-performing campaign to you with increased conversions and lower costs per acquisition (CPA) within the first 90 days.
