FAQs

Not all Google Ads agencies are created equal. Here are a few ways we differ from other Google Ads agencies:
We have a highly-skilled, certified, and experienced team focused entirely on Google Ads.
We are certified Google Partners and have access to exclusive resources and support from Google.
As accredited Google Partners, we know how to get the best performance from your ads.
Transparent pricing: We have a flat monthly fee, so you know what you’re paying upfront. There are no surprises. Contact us today to learn more about how we can help you achieve your marketing goals.

Google Ads can be an extremely effective way to reach new customers and grow your business. But how much should you spend on Google Ads each month? And how can you make sure you’re getting the most for your money?

You have complete control over your budget. Your Google Ads cost is determined by the budget you set.

Depending on your industry, objectives, locations targeted & other factors, we will make a recommendation on how much your starting budget should be.  A budget that’s too low won’t give us enough data to see what’s working and what’s not working.  Conversely, a budget that’s too high runs the risk of overspending with poor results. 

Based on our recommendations, you can decide on a budget that makes the most sense for your business.

The answer to this question is yes, Google Ads can track phone calls. This is done through a process known as call tracking.

Call tracking allows you to track the efficacy of your Google Ads campaigns by measuring how many phone calls were generated as a result of the ads. This data can then be used to determine which ads are working and which ones need to be tweaked or scrapped altogether.

By being able to track the number of phone calls that are made to your business, you can determine which of your campaigns, adgroups, ads, & keywords are most successful in generating leads and sales.

These are the types of phone calls that can be tracked:

• Calls from ads
• Calls to a phone number on your website
• Clicks on a phone number on your website
• Imported call conversions

You can see data about these phone calls, such as the length of the call, the time of the call, and the caller’s phone number, including area code.

If you have a small Google Ads budget of $500 monthly, don’t worry – we will help you make the most of your advertising dollars. Here are a few ways we optimize your campaigns on a low budget:

1. Target your ads to the right audience. When creating your ad campaigns, we make sure to target keywords and demographics that are relevant to your business. This will help ensure that your ads reach the right people, and that you’re not wasting money on clicks from people who aren’t interested in what you’re selling.
2. Use negative keywords. Negative keywords are words or phrases that you add to your campaign settings to prevent your ads from showing up when someone searches for those terms. These are great for getting rid of people who are not interested in your product or service.
3. Use ad extensions. In addition, we make use of different ad formats to support your campaign. These include image ads, video ads, and text ads to support your campaign. All are a great way to increase the number of people who will see your ads.
4. Use audience targeting where applicable. Google Ads audience targeting also allows you to target people based on their location. You can choose to show your ad to people in a certain city, state, or country. You can also target people based on their age and gender.
5. Use advanced bidding strategies that align with your business goals.

We will quote a fixed monthly fee to manage your whole account. 

You’ll find our rates to be very affordable.  Google Ads is all we do – we’ve streamlined our process and pricing so your business can get great service at a fair price.

‘The 90-Day Learning Phase’

During the initial phases of a campaign, we cast a wide’ish’ net (with a lot of strategy behind it) to collect and process enough data to be able to effectively serve your ads to the right audiences.  

Throughout this period (and beyond), we test different bid strategies, peel off keywords that don’t generate results, add new keywords, split test ad variants, & much more. 

We’ll be checking in with you frequently during the ‘learning phase’ to make sure that the optimizations we’re making remain aligned with your business goals.

Our goal is to deliver a high-performing campaign to you with increased conversions and lower costs per acquisition (CPA) within the first 90 days.