Are you tired of throwing money at marketing campaigns that don’t deliver results? Frustrated by website visitors who browse but never buy? In today’s digital age, attracting high-quality leads and […]
5 Essential Questions to Ask Before Hiring a Google Ads Manager
Imagine attracting a flood of highly qualified leads, driving targeted traffic that’s laser-focused on your ideal customer, and ultimately boosting your sales – all through the power of expertly managed […]
What Causes a Low Quality Score in Google Ads (and How to Fix It)
Ever run an ads campaign and feel like you’re not getting the return you had hoped? You might be battling a low quality score in Google Ads. This score, assigned […]
GA4 Data Retention: Don’t Let Your Insights Go Stale in 60 Days!
While using GA4’s Explore tab, I found a problem that makes it tricky to compare data from one month to the next. This issue affects not just paid search but […]
The Ultimate Guide to Google Ads Quality Score Optimization
Unleash Your Ads’ Potential What Is Quality Score? Quality Score (QS) is Google’s metric for assessing your ad quality, rated on a 1-10 scale. A higher score signals your ad’s […]
Save Money & Boost Conversions: Google Ads Recommendations You Shouldn’t Follow (And What Works Better)
If you’ve been using Google Ads, you’re probably familiar with the constant stream of suggestions from the “recommendations” tab and have had enthusiastic Google representatives push you towards them. The […]
Understanding Ad Rank in Google Ads: 4 Key Aspects That Can Save You Money
Digital advertising is always evolving. One thing stays the same though: Google Ads remains the most popular online platform for businesses to reach their target. To make the most out […]
The Beginner’s Guide to Conversion Tracking in Google Ads: From Setup to Success
Conversion tracking in Google Ads is key to understanding how well your advertising efforts translate into tangible results. You’ve successfully launched your campaign and you’re getting clicks – fantastic! However, […]
Optimise conversions with negative keywords
Cut Ad Spend & Reach the Right Audience in Google Ads When you’re running a PPC campaign you know that to keep driving conversions you need to optimise. Simply bidding […]
Optimise Conversions in Google Ads
6 Powerful Strategies to Boost ROI If you run PPC campaigns, you know that getting clicks is not enough. You need those clicks to be conversions, whether that means sales, […]
